Our Mission & Vision

In a world of climate emergency, population growth and resource scarcity, we’ll need to use our products smarter than ever before. This is where we fell in love with the idea and potential of circularity.

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Our mission is to accelerate circularity

… starting with the electronics sector & already going beyond that!

Fastest growing waste stream

Only 20% are recycled globally

Most toxic and valuable waste

90% of emissions in production

The Problem

Processes & data silos are a transformation bottleneck

It’s too complicated: service entry barriers for product users, operational struggles for service providers and a lack of data to improve circularity at scale are only the tip of the iceberg that needs to change.

Our solutions

Our vision is a world where fixing products comes first

… and keeping them in use longer is the norm. To get there by 2030, we:

Extend the life of >10bn electronic products

Enable >14Gt of emissions savings

Enable >10k partnership organizations

Push the global circularity transformation

The solution

A digital enabler that fosters partnerships

We need to make it easy: processes, data, materials and service providers including all circularity stakeholders need to come together.

Our customers

Selected partners and supporters

Our team

Driven by change

We’re a Berlin-based impact and tech startup that aims to accelerate the transformation towards a circular economy. To achieve this, our team digitizes and simplifies circular services and processes with their self-developed software platform – starting with repair and maintenance in the electronics sector.

We are a young team that has set itself the goal of making circularity easier, faster more accessible. We want to make our contribution to a sustainable and resource-saving society that we urgently need.

Career opportunities

Our values


#ChallengeAccepted We are pushing boundaries by setting ambitious goals as humble & accountable selfs.


#MoveFast We get to the details quickly & act proactively with pragmatism & speed.


#ActDifferent As entrepreneurs, we challenge the status quo by taking urgent climate action & by creating scalable impact.


#WinWinning We are determined for success & focus on the long-term while embracing change.


#UserLove We enable our customers to excel at their best every single day.


#TeamWork We build on trust, honesty & transparency as a team that values & respects each individual.


#BetterTogether We win together as curious & fast learners that celebrate success.


#NextLevel We challenge each other in becoming the best version of ourselves.

Where it all started

Our story & origin

Let’s shortly travel in time: After the Second World War, somewhere in the middle of Germany – the grandfather of co-founder & CEO built his own house for his family with his own hands and the simplest means. There can be no talk of excess here – cherishing and caring for things instead of throwing them away is the mindset, as well as keeping everything in good condition as a precaution, repairing or otherwise using it. Buying a new one is not an option.

When you grow up with this mindset, you look at products with a different perspective. Everything is in abundance these days. Often it is simply more convenient to buy something new instead of tormenting yourself through customer service, which is usually too expensive or poorly available.

The idea of ​​FixFirst is to further establish the mindset – to use products longer and to consider repairs – and to map them in a digital platform that offers solutions around this mindset. That’s why we created FixFirst.

Join us!

As seen in

“One of the circular economy startups to watch!”

Let’s connect!

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