Let’s shortly travel in time: After the Second World War, somewhere in the middle of Germany – the grandfather of co-founder & CEO built his own house for his family with his own hands and the simplest means. There can be no talk of excess here – cherishing and caring for things instead of throwing them away is the mindset, as well as keeping everything in good condition as a precaution, repairing or otherwise using it. Buying a new one is not an option.
When you grow up with this mindset, you look at products with a different perspective. Everything is in abundance these days. Often it is simply more convenient to buy something new instead of tormenting yourself through customer service, which is usually too expensive or poorly available.
The idea of FixFirst is to further establish the mindset – to use products longer and to consider repairs – and to map them in a digital platform that offers solutions around this mindset. That’s why we created FixFirst.