Small things matter. Just like the the regular checkup at your doctor, so does it for our products – plus it can be a powerful way to strengthen customer relationship and lifetime value.
Since 2021, electronics need to be more repairable and the right-to-repair movement is accelerating globally. Fixing a product can extend the lifetime significantly and be profitable too if performed using best practices.
Refurbishing products has become a hot market in the last years – from electronics to furniture or fashion. Therefore, taking them back having transparency about the lifecycle and access to services is key.
The more a product is used across its lifetime, the better will be its circularity and sustainability – for example using a rental or “Product-as-a-Service” model. Orchestrating services along the way will be critical to scale those models.
Sometimes a product can’t be used anymore – but often components or parts are still working that can be used in new or other products. Here, product and service history with predictions can help in a shared network.
Once one of the previous strategies can’t be applied anymore, it’s time to find another material use – e.g. upcycling fashion, using a washing drum as lamp or electric vehicle batteries for alternative energy storage.
Ultimately, we wan’t bring back the materials in the loop. Here we can also give recyclers a platform to see what materials are in the current market and give them a way to bring still functioning components to repair and refurbishing partners.