Our Vision Is A World Where Fixing Products Comes First
In a world of climate emergency, population growth and resource scarcity, we'll need to use our products smarter than ever before. This is where we fell in love with the idea and potential of circularity.
Turning Struggles
Into Solutions
Sebastian, our co-founder and CEO, grew up in his father's repair shop. He saw what nobody outside the trade sees: customers waiting weeks for a fix, repairers buried in paperwork instead of fixing, brands flying blind because no one feeds data back to them. The holiday job became the brief for FixFirst. We build the software the repair industry should already have.
About Us
Our Story & Origin
After the war, Sebastian's grandfather built a house for his family with his own hands. Money was tight and materials were tighter. Things got fixed because there was no other option, and that habit stuck around for a generation.
Sebastian's father turned the same instinct into a repair business. Sebastian spent school holidays there, behind the counter and under the workbench, learning what a broken washing machine actually costs a household and what a finished repair feels like to the person picking it up.
Then the world got cheap. Replacing became easier than calling support, and "throwaway culture" became the default. The bill for that convenience is now showing up everywhere: in landfills, in carbon budgets, in supply chains, in the patience of customers who expect better.
FixFirst exists to make the older instinct work at modern scale. When repair is the smarter commercial choice, brands keep their customers, cities hit their targets, and the planet gets a break. That is the business we are building.
Driven By Change
FixFirst is an impact and tech startup building digital infrastructure for repair and circular services. Our mission is to end the throw-away world by making repair easy, accessible, and scalable.
Today 61% of repairs never happen. The process is too slow, too opaque, too expensive. Repairers spend 10 to 30 minutes on paperwork before they touch a screwdriver. Brands cannot scale because the data coming back is unusable. Meanwhile Europe has stacked the deck for change with the Right-to-Repair Directive, the EcoDesign Directive, the Digital Product Passport, the Data Act, and repair vouchers worth up to €200. 700,000 repairers, every European city, and a €1.4 trillion electronics industry now have to comply.
Our AI-powered platform helps brands, retailers, insurers, and cities run and scale repair operations. It lifts efficiency, delivers a ten-times better customer experience, and keeps them compliant with rules like the Right-to-Repair. A PaaS layer plugs partners in, a workflow SaaS runs the repair shop floor, and AI tools sit across both.
We already power repair voucher programs in Berlin and London for electronics and textiles, won the German Ecodesign Award, and partner with UNIDO to roll out repair infrastructure beyond Europe. The goal we work back from is a world where fixing products comes first.
Selected partners & supporters
Recognition
External validation of our approach to making repair the default.
Germany's highest state award for ecological design, presented by the Federal Ministry for the Environment (BMUKN), the German Environment Agency (UBA), and the International Design Center Berlin (IDZ). Awarded to fix1.today for democratizing repair through AI, transparent pricing, and access to local workshops.
"Right to repair in practice? This project shows how it could work, and makes repairs more attractive and convenient."
Selected as one of "the most promising pre-seed and seed-stage startups in Europe" by The Drop and Pale Blue Dot.
Recognized at the Beyond Insurance Convention as one of the most promising sustainability-focused startups shaping the future of the insurance industry.
What we stand behind
Public commitments, open standards, and the programs we fund.
Co-developing a new industry standard with DIN to define how circularity and repair are measured, verified and reported across the electronics sector.
Active policy work with EUREFAS, the European Repair & Refurbishment Association, shaping Right-to-Repair legislation and enforcement at EU level.
Co-created the Pro-long Electronics campaign with the World Economic Forum, CSCP, TU Dresden, Kearney, Miele and UNITAR to extend the life of electric appliances.
Joint study with Circularity, Fraunhofer IZM and SYSTEMIQ, backed by DBU and Deloitte, modelling the circular potential of electronics with leading industry and research partners.
1% of every repair, for the planet
We donate 1% of revenue to climate and circular-economy causes, and any partner can embed the program into their own checkout, so their customers do the same.
Fix what's broken and clean up the mess.
- Repair more, waste less
- Collect electronic waste
- Remove plastic from rivers & oceans
Save what we still have before it's too late.
- Restore coral reefs
- Save endangered wildlife
- Plant trees to restore ecosystems
Educate and equip the people who will run repair shops tomorrow.
- Teach repair skills
- Support NGOs
- Develop repair-friendly policies
Plug it into your business
Brands, retailers and cities can drop the impact program into their checkout or repair flow, encouraging their own customers to give back, with no extra ops.
Where to meet us
Conferences, summits, and working sessions we're attending, speaking at, or hosting.
May 2026
June 2026
September 2026
Open roles
Help us build the rails global repair runs on. Remote-friendly across the EU.
Want to make repair happen?
We're hiring across engineering, operations, and EU policy.